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De-constructed 3D model of the actual Theater Duisburg building
Campaign Typography:
Campaign Vision:

Engaging every city resident with the visual language, involving all locals in an abstract artistic movement, and showcasing the movement through the campaign's products. This approach makes residents feel integrated into the art scene, increasing their interest in participating in shows.
Target:

Primarily younger residents who are interested in social media campaigns and contemporary approaches. Additionally, the theater aims to maintain its appeal to older audiences who have a long-standing habit of attending shows by engaging visibility throughout the city.
Duisburg characteristics:​

Industrial, metal-work, rough, "Ruhrort", grungy, mix nationalities, a mix of perspectives, high gen-Z and university student population
Campaign theme: ​

Spiking colors, contemporary, industrial, puzzle-like, architectural, de-constructed, quotes related to performance arts
Campaign Assets:
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Billboards & Posters:

 
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Other Media:

 
This campaign was designed as part of a university project, in collaboration with "Deutche Oper am Rhein" with the supervision of the design studio oppafranz from Duisburg. The campaign's art direction, asset designs, and strategy belong to Ilayda Dinc. 

Design tools: Autodes 3DsMax, Blender, Adobe Illustrator, Photoshop
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